The fundamental design of Amazon’s Prime subscription service is on trial this week, as a federal court weighs a critical question: Was it user-friendly or an illegal user trap? The U.S. government alleges the latter, accusing the company of using deceptive tactics to manipulate millions of consumers.
The Federal Trade Commission’s case centers on the claim that Amazon deployed “dark patterns.” These are manipulative design choices that allegedly pushed customers toward Prime enrollment at checkout, even if they had no intention of subscribing. The FTC argues this was a deliberate strategy to boost numbers.
The lawsuit also takes direct aim at the “Iliad” cancellation process, which the government describes as a “labyrinthine” ordeal. The FTC contends that this system was intentionally designed to be so frustrating that it would discourage users from successfully unsubscribing from the service.
This trial is a key battle in the wider war between Washington and Silicon Valley. It reflects a growing regulatory focus on how technology companies use design to influence behavior. A verdict against Amazon would be a landmark victory for consumer advocates and could reshape industry practices.
Amazon is contesting the allegations, stating that the company works tirelessly to make its services transparent and easy to use. Its legal team will argue that the FTC is punishing the company for its success and that the claims about deceptive design are unfounded and based on old interface models.